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Sebastopol Tomorrow Endorses
Evert Fernandez and Diana Rich
for City Council 2020

Evert Fernandez 


Evert has served on the Sebastopol Planning Commission for 10 years, and is currently the chair. His background in finance and economic development and his experience as a member of Sebastopol’s Business Outreach Committee and Community Development Agency make him uniquely suited to help with our town’s recovery from the economic fallout of the pandemic and months of unhealthy smoke.  As a life-long Latino resident of our community he will bring his much-needed voice to our City Council.  

Evert supports a safe Sebastopol. Our Police Department, like many across America, will be undergoing changes as we ensure that our regulations and procedures are fair for all members of our community. Evert has the experience and passion to help our City through this process.

Evert supports a healthy Sebastopol including the City Council’s recent approval of the Tobacco Retail Ordinance designed to limit the number of tobacco retailers, to prohibit the sale of flavored products that are marketed to our children, as well as a complete ban on e-cigarettes.

Please “Meet Evert” by social distancing at his interesting website.  He elaborates on the Issues and Priorities, which align well with Sebastopol Tomorrow’s Positions. (See Below)


Diana Rich

Many in our community already know Diana, or know of her proven leadership as Director of the Sebastopol Community Cultural Center, the “Teen Center.” An attorney by training, she is organized, hard-working and effective, using her strong skill set and an established network throughout our community—residents, schools and local businesses—to meet our challenges: floods, fires, and pandemics…what’s next? She oversaw the Community Center’s sheltering of evacuees and Red Cross volunteers after the Tubbs fire in 2017, and since retiring has taken on leadership roles with Map Your Neighborhood, helping neighbors prepare to help neighbors in emergencies. She’s volunteered in our schools, our local sports teams, and with Sonoma County Health Action.

Diana has been attending recent City Council meetings and posts her positions on the key issues facing our city via her website, including Sebastopol Inn, Police Audit, Black Lives Matter Mural, the Retail Tobacco Ordinance, and the recent Business Loan Program.

Her website also offers a “Bio/Resume” link that is impressive, and she has a “Meet & Greet/Q&A” link that offers opportunities to meet her via Zoom, Live Stream, and via social distancing outdoors.


Who We Are

Sebastopol Tomorrow has been encouraging citizen involvement in local issues since 1985. Years ago SEBASTOPOL TOMORROW helped to elect a City Council that voted to protect the unique small town character of our city against the pressures for sprawl, for more traffic, and for expensive housing. We stopped huge developments that threatened to ring the town and obliterate sacred Native American sites.

We succeeded in writing a General Plan that moderates growth, that protects the existing levels of traffic from becoming worse, and that helps to make our downtown more pedestrian friendly. We fought to build the town plaza, to provide more affordable housing, and to establish an urban growth boundary to control sprawl and moderate expenses for city services.

We looked to promote and welcome local businesses that spring from and serve our small town community, with our agricultural, artistic, and innovative interests.

Much of what we enjoy about our town is a result of those early efforts. Now in these difficult economic times, there is pressure on council members to compromise these hard-won accomplishments. More...

Sebastopol Tomorrow Positions:
• Traffic planning which channels traffic along major thoroughfares, preventing it from being re-routed onto neighborhood streets.

• A vital downtown and downtown redevelopment that encourages measures to concentrate most commercial activity in the central area and create a pro-business climate for locally owned businesses that spring from and serve our small town community’s agricultural, artistic, and innovative interests.

• “Managed growth” including mechanisms to mitigate the impacts of growth on traffic, schools, parks, and the cost of city services such as sewer and water. Growth should not be allowed to occur more rapidly than our carrying capacity will support.

• Expansion of public transit and other forms of traffic relief, including bicycle routes and safe pedestrian crossings.

• Preservation of the Laguna, Atascadero Creek and other environmentally sensitive areas. These are assets to our community and should be carefully stewarded.

• Planned affordable housing, especially projects, including “sweat equity,” long-term affordability, and housing appropriate for family living.

• A well-reasoned General Plan which provides City officials with clear, objective criteria with which to make policy decisions, including an Urban Growth Boundary that citizens will support at the ballot box.

• Promotion of renewable energy solutions and energy conservation by City government and its residents.